Is Negative Media the Only Way?

With the loss to Auburn in the Cotton Bowl, I have read so many articles about how Callahan is an idiot. Most of them are written by people that don't know the least about football, but it doesn't matter. If they are a Husker fan, then being such qualifies them to have a say. If they are a national media outlet, then being given that box means everything they say is golden.

But other than their lack of knowledge on topics they write about, journalists seem to rely on writing negatively about any and everything. I can't get too upset about it because the market for journalists is flooded. This does show how sad that profession is, though. They only way to succeed is to write bull shit about something they know nothing about antithetically.